VDI offers a variety of programs and services to help you increase your store sales. We are your complete general merchandise supplier.

Drug store retailer

Independent drug stores look to Variety Distributors Inc. to be their primary supplier for front-end merchandise


Front-end Merchandise

  • The fastest growing segment of our business has been with the independent drug store
  • Each year a growing number of independent drug stores look to Variety Distributors Incorporated to be their primary supplier for front-end merchandise

Complete Product Mix

  • Variety Distributors has the merchandise mix the independent Drug Retailer needs.
  • We stock a complete cosmetic Department including national name brands such as Revlon, Almay, Bonne Bell, Cover Girl, Maybelline and Wet N Wild
  • Our expanded Generic Products Department has been excellent at retail. We carry over 500 items in the "Good Sense" line in the Health $ Beauty Aids and house wares categories

Increased Sales

  • Chain drug stores are reporting front-end sales of up to 37% of total sales.
  • In many of our towns, the independent drug stores is the main retailer of general merchandise, Creating even more opportunity for increased merchandise sales at higher gross margins.
  • VDI has the experience, merchandise assortment and the tools to help you achieve your goals


Variety Distributors Store Development department has the capability, experience and resources to set up a complete Hometown Variety Store for your community. Our staff can assist in all phases of opening your community's own Variety Store


Phase 1 ~ Discussion

  • Renovation of leased or purchased sales space
  • Fixtures and display
  • Merchandise Investment
  • Start-up expense including salaries, advertising, insurance and utilities
  • Working capital
  • Legal and initial store operating expense

Phase 2 ~ Planning

Once an investment figure is decided for the new Hometown Variety, we will discuss the selling of shares of stock to fund the project


Phase 3 ~ Implementation

  • Assist in site selection
  • Complete a detailed blueprint of store fixtures and merchandise placement
  • Order all merchandise for store
  • Onsite VDI project manager supervises store setup


All POGs are subject to change throughout the year. Pictures and item list displayed on website are only updated annually. Please contact VDI for replacement details